Are you a newbie in Marketing?
Do you often feel confused with all the complicated marketing Techniques?
Are you looking for a guide to get started on your Marketing Journey?
Do you want to know the secrets to be a Successful Marketer?
If your answer is yes, you have come to the right place.
Before we begin, let’s see what you are going to learn here.
This post will cover everything you need to know about the Marketing Fundamentals to Kick-start your journey on the way to success.
So let’s dive deep into the world of Marketing
Are you ready to jump right in?
1. The Fundamentals
Marketing is based on Science
Let me explain to you what I mean.
Just like science we need to understand the basics to make it easier.
Marketing isn’t just about creating a product and then waiting for the sales to happen. It begins even before you create a product. It starts with understanding the customers and their needs and then creating a product that fits their requirements.
Let’s take Jio’s example. Remember those days when we would buy a 1GB data pack and save it up to use it throughout the month? Let’s not even get started on the network in rural areas. These were the problems that a lot of us Indians faced, poor to no internet, and expensive data packs. Jio identified and solved these problems for us and look at us now!
“Do you have a product or service that people want? If you don’t have that, nothing else matters.” -Noah Kagan
Word of Mouth is Magic
Which was the last series/movie you watched? Did you watch it because your friend suggested it or someone posted about it on social media?
The chances are high that you watched it because someone else was talking about it. If you end up liking the movie, you might refer it to your friends and so on. We love referrals, and we tend to trust the opinions of our friends. That is how Word-Of-Mouth Advertising works.
”92% of consumers believe recommendations from friends and family over all forms of advertising.” Source [Nielsen]
2. Digital Vs Traditional Marketing
Traditional Marketing is any form of marketing that is done offline. Television, radio, newspaper, billboards, etc. Inversely, Digital Marketing is well, digital! The ads that you see on your Instagram, the ads that haunt you everywhere once you are done searching for a particular product online, are examples of Digital Marketing.
One of the best features of Digital Marketing is that it allows us to see real-time results that Traditional Marketing lacks.
Let’s look at the potential of Digital Marketing through some statistics.
- – Social media and watching video content are the two most popular online activities
– Worldwide digital ad spend is predicted to reach over $375 billion by 2021
– Location-specific digital ad campaigns are 20x more effective than traditional banner ads that are not location-based
– Over 51% of smartphone users have found new brands or products while searching from their mobile device
– 64% of online consumers have reported that watching a Facebook video has influenced them to make a purchase
– About 3.03 billion people across the globe are active on social media
– 72% of consumers who search for local businesses end up visiting stores within five miles
– 87% of internet users now have a smartphone
3. CATT Funnel Framework
Choosing a Niche for your Business is one of the most important steps. Let’s look at the following figure to understand it better.
Identify the Niche that you are passionate about, check whether you have enough skills to provide services in this niche, and finally identify if there are enough people who are looking for these services. The niche should be the intersection of your Passion, Talent, and Market.
Wealth = n^CATT
- n = Niche, focused area of a broader market that you choose for your business
- C = Content, create useful content that has potential in the market and attracts people.
- A = Attention, Drive attention to your Business
- T = Trust, Build trust among your audience
- T = Transaction, Convert your Leads into paying customers
Do you want to build a successful business that generates a lot of wealth?
According to CATT Funnel Wealth is dependent on your Niche and CATT (Content, Attention, Trust, Transaction). This Funnel is one of the best strategies to scale your business.
4. Integrated Digital Marketing Framework
Digital Marketing has several elements such as Search Engine Optimisation, Paid Advertising, Content Marketing, Social Media Marketing, Email Marketing
Integrated Digital Marketing is, as it sounds, the integration of multiple marketing strategies. The idea behind this is that, when multiple marketing strategies are used together, they can create a more influential online presence.
5. Personal Branding
Ever heard about Gary Vaynerchuk?
If not, you must check out his Social Media. He is one of the best examples of a “Personal Brand”. He is an entrepreneur and captivates his audience by sharing powerful content through social media.
Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want your followers to see. It is the telling of your story, and the impression people gain from your online reputation.
Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.
6. MassTrust Blueprint
Let’s talk about the evolution of personal brand using MassTrust Blueprint:
There are six steps in the evolution process: Learn-Work-Blog-Consult-Mentor-StartUp
To sum it up, learn a new skill by understanding a concept, then implement it to understand it better. Create a blog and write down your experience. Consult other people and businesses and mentor them. And Finally, you will be in a position to Start your product or service with your experience. The evolution of personal branding is an ongoing process. It never ends.